How to Create Custom Branded Hotel Amenities: A Step-by-Step Guide

There is something special about walking into a hotel room and finding amenities that carry the hotel’s own branding. Custom branded hotel amenities are no longer just for international chains: Philippine hotels of all sizes are discovering the power of personalised amenities to strengthen their brand identity and enhance the guest experience.

Eastworld Sales Philippines offers comprehensive customisation services, from design to production and delivery. Here is your step-by-step guide to creating your hotel’s signature amenity line.

Step 1: Define Your Brand Identity

Before you start designing products, get clear on your hotel’s brand. What is your colour palette? What mood do you want to evoke? Are you modern and minimalist, or warm and traditional? This clarity will guide every design decision.

If you have brand guidelines, share them with your supplier. If not, this is a great time to develop them.

Step 2: Choose Your Product Range

Decide which products you want to include in your custom line. A standard hotel amenity set typically includes:

• Shampoo and conditioner
• Shower gel or body wash
• Body lotion
• Bar soap
• Dental kit, vanity kit, and shower cap

You can start with the basics and expand later. Many hotels begin with shampoo, conditioner, body wash, and soap, then add accessories once they see the positive guest response.

Step 3: Select Your Packaging

Packaging is where your brand comes to life (see our custom packaging options). Options include:

• Tubes: Compact, clean, modern look. Great for shampoo, conditioner, and lotion.
• Bottles: Classic and versatile. Available in various sizes and shapes.
• Sachets: Budget-friendly option for economy properties or single-use needs.
• Dispensers: Eco-friendly and cost-effective for properties focused on sustainability.
• Custom boxes: For gift-style presentation of your amenity set.

Step 4: Design Your Artwork

Work with your supplier’s design team to create the label and packaging artwork. Include your hotel logo, brand colours, and any design elements that reflect your identity. A professional designer can ensure the artwork is print-ready and visually stunning. Learn more about our customized printing for hotel amenities.

Eastworld Sales has an in-house design team that can assist with this process, or work directly with your existing brand designer.

Step 5: Approve Samples

Before committing to a full production run, always request samples. Check the product quality, fragrance, packaging print quality, and overall presentation. Share samples with your housekeeping team and a few trusted guests for feedback.

Step 6: Place Your Order and Roll Out

Once you approve the samples, place your order. Discuss delivery schedules, storage needs, and reorder timelines with your supplier. When the products arrive, train your housekeeping team on proper placement and presentation.

Eastworld’s Custom Branding Services

Eastworld Sales Philippines offers end-to-end customisation: packaging design, custom printing, product sourcing, and nationwide delivery. Whether you need 500 units for a boutique property or 50,000 for a hotel chain, we can accommodate your needs.